Hockey Canada Announces Three-Year Partnership with Planet Fitness

Planet Fitness has become the official fitness partner of Hockey Canada, starting a three-year collaboration to support the national program and communities across Canada with a shared commitment to inclusion, accessibility, and fitness. The partnership also includes one-year athlete agreements with National Women's Team players Natalie Spooner, Emily Clark, and Emma Maltais, who will appear in social media campaigns, in-club activations, and community events.

"We are excited to welcome Planet Fitness as our official fitness partner and work together to enhance health and wellness in communities across Canada," said Katherine Henderson, President and Chief Executive Officer of Hockey Canada via press release. "As our National Winter Sport continues to grow, we are committed to building a healthier hockey for all Canadians and look forward to collaborating with Planet Fitness to achieve this throughout our partnership."

For Spooner, the partnership goes beyond branding. She sees it as a way to extend the inclusive culture of women's hockey into fitness spaces.